What are "Integrations"?
An integration is a way for two software systems to communicate with each other and exchange information. This can be helpful when you want to use the features of one system, but also want to access or use the data from another system.
For example, let's say you have a virtual event in EventRaptor coming up, and a customer relationship management (CRM) system such as CRMRaptor, Keap/Infusionsoft, or ActiveCampaign.
You might want to enable EventRaptor to send new opt-ins for an event to the CRM system. You can now use your CRM system to send marketing messages to all the people who have signed up for your events.
To set up an integration between the two systems, you will need to follow some specific steps, depending on the CRM system.
This might include creating an account with the other system (if you don't already have one), and following the process required by the CRM system.
Once an integration is set up, then you can connect your event to your integration.
This means that whenever new opt-ins are added to your event, they will be automatically sent to your CRM system as well. This can save you time and effort, as you don't have to manually enter the same data into multiple systems.
Overall, an integration is a way for two software systems to work together and share data, which can be very useful for streamlining your workflows and making your business more efficient.
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